MACRA urges all Radio operators to promote cultural diversity in their programming

MACRA urges all Radio operators to promote cultural diversity in their programming
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By Rodrick Katuka

MACRA urges all Radio operators to promote cultural diversity in their programming

Nsanje : Malawi Communication Regulatory Authority (MACRA) through their director general Godfrey Itaye says Radios play a critical role in sensitising the rural masses on issues that affects them on daily bases and act as a hub in promoting the development of the country.

Godfrey Itaye made the sentiment on Tuesday at Nsanje Prison ground in Nsanje district on the side-lines of World Radio Day which was commemorated under the theme Diversity and Radio.

He said as a country we can do better in promoting cultures and values of the people regardless of their race and regions they are belonging by introducing programmes that automatically incorporate the language of that particular society or community than having radio programmes that does not allow the people to speak their own language which is not good since we are in the world of dramatics.

“We should recommend the role played by radios in this country in sensitising and educating rural masses as required. Its my plea to all radio operator to start promoting cultural diversity in their radio programmes and also include messages that will unite the society that bringing destructive,”he continued.

Before the event MACRA officials led by its director general inspected Nyanthepa and Gaga radio at Nsanje Boma. They found out that are lot of challenges that community radios are facing one of it being operating using single computer thing that lead them not having quality product for the masses and also lack of trainings which could help in building up their capacity.

As regulatory body we are much aware of the challenges faced by different radios in the country more especially community radios. With this MACRA will provide all necessary support that enables to reach rural masses with quality information.

Despite that we are also working on rectifying frequency interference and very soon everything will be okay, He Concluded.

On his part Nyanthepa community radio station manager David Guta says lack of trainings among the workers affects their operations because there are other things that they need to be drilled on for them to be effective enough in sensitising the rural masses.

However, the radio lacks sustainable measures as it only depends on adverts and sponsored programmes which are very rare in most of the times.

On his remarks Malawi National Commission for United Nations Educational Scientific and Cultural Organisation Acting deputy executive secretary David Mulera Concurred with the MACRA director general says there is need to promote cultural diversity and increase contents in radio programmes since it has vital in educating and informing people in the community on that they should expect or expected from them.

“I should say that through the freedom it offers, radio is thus a unique means of promoting cultural diversity. This is particularly the case for indigenous people, for whom radio can be accessible medium for sharing experiences and expressing their ideas in their own languages. Therefore, am appealing to all radio stations to start promoting culture and include messages that will build unity amongst the people in the country,” he said.

UNESCO set aside 13th February annually as a day to commemorate World Radio Day globally and so far MACRA has managed to give licenses to 56 radios both Nation and Community radio stations.

Malawi Exclusive

9 thoughts on “MACRA urges all Radio operators to promote cultural diversity in their programming

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